WHAT IT IS
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
One of the most popular forms of digital marketing strategies is “Inbound Marketing”. One of the leading inbound marketing software systems and tools is Hubspot.
WHY YOU NEED IT
With how accessible the internet is today, would you believe us if we told you the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
Enter digital marketing — in other words, any form of marketing that exists online.
WHAT WE DO
We utilize a plethora of tools to reach your target audience, online. Here are just a few of the methods used to get in front of your prospects in order to draw them in to your message:
- Search Engine Optimization
- Search Engine Marketing
- Pay-Per-Click Advertising
- Native Advertising
- Social Media
- Content Marketing
- Email Marketing
Here are the typical stages we utilize to reach your prospects:
- White Papers