Marketing & Branding Questionnaire Step 1 of 7 14% Your Company InformationName First Last Address Street Address Address Line 2 City State / Province / Region ZIP / Postal Code AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarrussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCook IslandsCosta RicaCôte d'IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Swaziland)EthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth GeorgiaSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan Mayen IslandsSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUS Minor Outlying IslandsUzbekistanVanuatuVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabwe Country Email Phone What is the name of your company?If you don't have a company yet, what names are you kicking around?Do you currently have a company slogan or tag line? If so, what is it?If you don't have a company slogan or tag line, throw out a couple of ideas. If you can't think of anything, don't worry about it.Name of person who has final say on decisions related to procedures, collateral, and implementation?Website Marketing QuestionnaireWhat is your primary product or service? Describe in detail.*If a potential customer was searching Google for your product/service, list 5 keywords they might use.*What is your sales revenue goal for the next 12 months?*What is your budget for all marketing & advertising activities in the first 90 days?What values and beliefs define your brand?What values and beliefs define your brand? What are the pain points you solve for customers?From an overall business standpoint, what is your biggest challenge?Who are your three biggest competitors? What do you want your company to be known for in the market?What makes your product or service different from the competition?Who is your target audience?Describe your target audience, or what we call your "Perfect Client" in detail. Male? Female? How are old are they? What type of car do they drive? How much money do they make annually? What is their primary need that relates to your product or service? How far away do they live from your store location?What are the top publications/blogs in your industry?What makes buying your product or service necessary? What makes a customer buy right now? Your BrandList 3-5 websites you like, preferably in the same industry as you.Company mission statementThis is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.Product/services positioning statementThis is like your company mission statement, only more specific to your offerings. Here’s Volvo’s for an example: “For upscale American families, Volvo is the family automobile that offers maximum safety.”Five words that represent your brandThink about your brand’s personality. How would you describe it? Value propositionHow do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services.How does your brand’s image fall between these opposing characteristics?Use these opposing characteristics and state how you think your brand should communicate? For instance: Should appeal to both masculine & feminine equally ----- Masculine/Feminine, Simple/Intricate, Grey/Colorful, Conservative/Extravagant, Approachable/Authoritative, Necessity/Luxury, Fun/Serious, Professional/Casual, Modern/Classic, Sporty/Elegant, Extreme/SafeWhat colors represent your brand?To answer the following questions, use your imagination to think of your brand in unique situations.How would you describe your brand to a friend? You don't have to answer every question. How would you describe its style? - What other brands would be its friends? - Where would your brand hang out?- Age? Gender? - What actor/actress would be perfect to play your brand? Why? - What kind of car would your brand be? - What animal would represent your brand?