WHAT IT IS
What good does it do to deliver lumber to build a house when you have no blueprints? A strategy is at the core of every marketing initiative we roll out. For instance, we never design a logo until we have done our research and we’re convinced that the design will speak to your target audience in a way that communicates your difference.
WHY YOU NEED IT
Once you have your blueprints, you can then start to build a home. A construction process with plans will minimize mistakes and reduce cost. So too with marketing. Once you have your plan and strategy, you’ll know “who” your talking to, “why” they will listend, and “how” they can take the next step in the buying process.
The marketing strategy dictates every move you’ll make going forward. Your business will ultimately save money with the added bonus of garnering targeted, qualified customers.